Wild Woodland Toys is a bright and vibrant retail business based on a farm in regional SA, owned and operated by just me!
I am a mum to 2 beautiful little girls, Georgia and Hayley. They are my inspiration and constant joy. Together, with my husband, we reside on a sheep and cropping property.
I am truly grateful that our children have the opportunity to play and discover in the great outdoors and see the stars at night. Our days are busy with farming duties and they love helping dad, feeding lambs, collecting eggs from our gorgeous chooks, riding in the tractor and attending their school of 15 students.
After the birth of our second child in 2011, I began to take notice of the massive pile of plastic toys acquired in the space of 3 years. The ones that sucked batteries dry and were too expensive to constantly replace, sat in a discarded pile. What I was really seeing was how a shiny, plastic, singing, flashing, whirring, battery exhausting toy took away every ounce of imagination my children had. They just stared at it in wonderment. These toys should be labelled ‘no imagination required’.
I had a small collection of old wooden toys I found in second-hand shops and games my grandfather had made tucked away in a cupboard so these came out and oh wow, the difference they made! Georgia actually ‘played’ with them!
I embarked on a journey of discovering and then sourcing affordable wooden toys that inspired a child’s imagination. Along the way I discovered so many other families on the same wavelength as myself. It just seemed natural to take the next step and open up a little at home business which, of course, over the last 6 years evolved into Wild Woodland Toys.
To provide an alternative to the mass produced plastic, battery operated, children’s toys found in the mainstream shopping centres. Toys that are easily broken, become disinteresting and discarded into landfill.
My mission is to inspire a child’s imagination through the use of beautiful, unique and quality wooden toys. Ones that don’t need batteries. Toys that educate and allow them to experiment, explore and learn new skills. Only then to be stored away and handed to the next generation. I aim to provide a high quality range that’s affordable, sustainable and creates everlasting memories of imagination fuelled delight and happiness.
My goal is to stay at home with my children in these precious years by earning a reasonable income through doing what I love and having loads of fun along the way!
Into the future…
I am delighted and grateful to have built up a strong network of customer database and a loyal following through Social Media and the hundreds of SA Markets I have done.
Through hard work and hard times you have all bought a smile with your wonderful feedback, kind words and purchases. During tough financial times on the farm it has been Wild Woodland Toys income that has placed food on our table.
Without you, this business does not exist. There is never a dull moment here and I look forward to bringing you many more exciting products and announcements.
Mummy and Wifey
Founder and Operator of Wild Woodland Toys .